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Golden Tulip Shanghai Rainbow Rebranding Ceremony
Jin Jiang Louvre Asia Hotel launched their flagship Golden Tulip hotel in Shanghai alongside their new brand positioning “Playtime, Anytime”. Located in the heart of the Hongqiao development zone, the hotel aims to provide a new concept to business travellers looking for alternative options to standardised chains. Throughout the event, guests were given an initial insight to their brand’s new playful appearance with a tandem bike photo opportunity painted in their iconic yellow colour. Hosts glided around on segways greeting guests and welcoming them in to enjoy an evening of entertainment and celebration, whilst the ribbon pulling ceremony and releasing of the fish into the lake marked the official opening. Riviera Shanghai was overjoyed to support Golden Tulip with their hotel opening and brand re-launch.