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Fairmont Chengdu Goes on Tour!
Riviera Events recently supported Fairmont Chengdu with their unique marketing concept, which combined strong exposure and effective communication. The latest mobile ‘transformer truck’ was successful in interactively engaging with the media and residences of Chengdu, as they showcased the hotel’s premium facilities. The truck toured around the city pitching up in three locations to promote and present the Fairmont lifestyle. Actors set up scenes to re-enact luxurious experiences, such as traditional afternoon tea and custom-blended evening cocktails, which are served at the hotel. The campaign was the first of its kind in the city, and we were delighted that our West China team were the chosen event company to deliver their vision.